Open Source is a student computer science/technology club at Occidental College, and I am one of the founding members. Since we began the club, we've wanted to brand ourselves and the club for the future leaders. In designing this logo I thought about myself and my peers, and I thought about the panic associated with science and technology at my small liberal arts institution. We want to be fun, lighthearted, and most of all accessible.
This logo was meant to embody that feeling. Something clean, simple, and modern, with a cute rounded style and recognizable tools of the trade—hence the familiar Apple style mouse and seemingly ever present coffee cup that college students and computer scientists alike carry.
Occidental Consulting Group is a student run organization that helps fellow student and community member entrepreneurs organize and grow their brands. When they first approached me to create their logo, my main goal was to keep a feeling of legitimacy. This is a group of students offering advice in matters of money and business, so it was important to me to invoke trust.
I did this through two means. First, I chose the imagery of tiger eyes. Our college mascot is the tiger, and tiger eyes often convey ambition, hard work, and success. The combination of the connection to our institution and the connection to prosperity made choosing the imagery easy, however I also tweaked the image—taking out some detail around the eyes so she appears softer and less aggressive but still determined.
Secondly, I chose the font. Palatino, a serifed old-style font, is elegant and professional, but has thicker proportions to suggest stability. On a less technical note, it looks like something that a long-standing institution would have, which also lends credibility to a student-run advice group.
All in all, the leaders of the club were pleased with the dual style for small and large media, and began using the logo immediately in many different places—including in email newsletters, on Facebook, and on printed documents.
In October 2015 I attended the Grace Hopper Celebration of Women in Computing. In preparation for this huge event with thousands of professional and accomplished women, I wanted to brand myself and have a business card printed and ready for meeting new people.
I have a logo that I wanted to incorporate and general information about my passions, my location, and how to contact me. It was important to me to appear professional, but to also show a bit of my personality.
To this end, I decided on the Futura font, which has been a favorite of mine for years. It is modern and clean, but also looks a little retro and mid-century, like it would be in an 'edgy' campaign in Mad Men.
My last decision was to highlight punctuation for pops of color, and also to draw attention to non-traditional choices such as slashes between categories and dots to delineate my phone number.
Tutor On Call is a student organization at Harvard University that works to connect students in underprivileged areas to tutors. By utilizing newsletters, phone calls, and online resources, they hope to help students around the country get access to tutoring from Harvard students.
Tutor On Call is all about connection, breaking barriers, and bringing a service into the homes of as many students as possible. They wanted something modern and technological, but still inviting and friendly. The final design features a link sign, showcasing the online nature of their service, and also symbolizing the connection between the student and the tutor. The clean sans-serif font is professional and modern without being overly technical, so as not to look like a start-up.
The main goal of the Little Beasts logo was to retain an earthy, natural feeling, while adding a little whimsy—the feeling that all my favorite plant nurseries have. The image itself is a succulent that has been deconstructed into strokes of color, abstracting a familiar shape into something new but recognizable. The font, just off center, is imperfect and scribbled, and is reminiscent of a card indicating plant type poking out of a flower bed.
Inspired by my experience with interface design, I created this Valentine's day card for Poketo. Playing off the digital and bringing it unexpectedly into the physical world, the design is a modern take on a cliche note passed in class.
For the business fraternity Phi Beta Lambda, I created a minimal poster to advertise their networking event. The icons falling through the frame are part business and part networking and mingling, to highlight the event itself as well as the host group. The bright colors in thin lines are familiar to common flat icon design in startups, and the sharp sans-serif font adds seriousness to an otherwise lighthearted design.
This lyric poster was completed as the final project in my Essential Typography class at Pasadena Art Center. The advertisement is for a dream gig: one of my favorite musicians, Coconut Records, performing his song Summer Day live for me personally.
I iterated through many different ideas for this piece, and ended on a botanical illustration of a rose breaking through the frame of the poster. The full lyrics to the song are displayed evenly along the bottom of the page, like a description or poem accompanying an illustration in an old book.
Summer Day is a bittersweet song, with a soothing melody and almost whispered singing, but the lyrics are uncertain—it 'feels like it might rain' even though it's a perfect day outside. I wanted to capture the softness of this song, and also the ominous undertone, something like waking up and slowly realizing all the responsibilities your day holds.
Way Over Yonder is a fictional independent film about a couple taking a soul-searching cross country road trip together. The story is told from the point of view of the woman, and details the story of her struggling to come to terms with the fact that she can not save her boyfriend, who is suffering a particularly severe bout of depression. The story is meant to be an exploration of support in a relationship when up against forces out of one's control.
The photos used in this piece are taken from different places, and the composition was completed by myself in Photoshop.